From Corporate Life to Custom Clubs: How Jeff Long Built a Golf Business He'll Never Retire From

Jeff Long didn't plan on owning a golf shop. He just knew corporate life wasn't for him.

So in 1999, a friend had a spare space in Huntersville, and Jeff took a shot. Literally. He opened All Star Golf with component clubs, a passion for the game, and a dad who loved refinishing clubs. That was 25+ years ago.

Since then, he's survived the 2008 recession, watched golf almost die, then watched COVID bring it roaring back. He never closed during the pandemic. Turns out a driving range is about as socially distanced as it gets.

In this episode, Jeff breaks down:

• Why the clubs you bought off the rack are probably wrong for you
• Why a "stiff" shaft today isn't the same stiff shaft from 10 years ago
• Why 3-woods are dying and 7-woods are taking over (even on the PGA Tour)
• How to actually get fitted without someone staring at you while you shank it
• Why golf is the only sport where you can compete against a pro
• 
  

Jeff runs All Star Golf out of Mooresville Golf Range on 150. Custom fittings, club building, repairs, and yes — he's got an eBay store if you want to browse before you show up.

Oh, and retirement? He laughed at the question.

Connect with Jeff Long & All Star Golf:

• Website: mooresvillegolfrange.com

Connect with Ryan Webber:

• Website: webbermarketing.com
• Instagram: @ryanwebbermarketing

We Are Lake Norman is produced by Webber Marketing. New episodes weekly.