How Pie in the Sky Pizza Went Viral and Found Its Perfect Home

In this episode of We Are Lake Norman, host Ryan Webber sits down with Daniel Whitener, co-owner of Pie in the Sky Pizza, a Mooresville institution for over 36 years.

Daniel shares how his father—a Davidson College chemistry grad—ditched his degree to open a pizza shop after working summers in Hilton Head. What started as a tiny hole-in-the-wall became a community staple that people literally couldn't find even when they walked right past it.

When their landlord gave notice in 2020, Daniel and his sister faced a tough choice: close the family business or reinvent it. The closure announcement went viral, and they sold out of food by 2 o'clock. The community's response was clear—Mooresville couldn't lose Pie in the Sky.

Discover how Daniel sketched his dream restaurant on notebook paper and transformed the old Kim's Cleaners building into one of the coolest spots in Mooresville. Learn about their homemade dough, custom sausage from Shop 'n Save, creative daily specials, and why Daniel came back from App State to run the family business (even though he swore he never would).

From Nashville Hot pizza to chorizo queso creations, Daniel explains how they've scaled up while keeping the quality and family feel that made them famous—and why they'll never open a second location.

Connect with Pie in the Sky Pizza:

Website: https://pieintheskypizzamooresvillenc.com/

Location: 250 South Main Street, Mooresville, NC 28115

Connect with Ryan Webber:

Website: www.webbermarketing.com

Instagram: @ryanwebbermarketing

Listen now on Apple Podcasts, Spotify, or your favorite podcast platform.

Produced by Webber Marketing.